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Shop.org Think Tank: Developing a modern marketing mix for omnichannel retail
Email, paid search and other marketing tools are netting far more than many retailers realize in terms of brand building, customer acquisition and retention, and sales across all touch points including...
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Steal-worthy social retailing tactics from BaubleBar
In 2011 Daniella Yacobovsky and her business partner opened BaubleBar, an online retailer specializing in women’s jewelry and accessories, to fill a void in the women’s jewelry and accessories space....
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The future of personalization: Making science look like magic
There’s plenty of talk about big data, but while “big data” might be a buzzword, what it comes down to for most retailers is how to create personalized experiences for consumers. How can you harness...
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Forrester’s Mulpuru: 2013 great year for e-commerce; 2014 even better
With average web growth of 29 percent, 2013 was a great year for e-commerce, and “2014 promises to be even better,” according to Forrester Research analyst Sucharita Mulpuru. Forrester Research’s...
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2013 eHoliday results: Four lessons to take to the drawing board in 2014
Despite a shorter shopping season and consumers still concerned about the economy, U.S. holiday sales for 2013 ultimately came in at $601.8 billion, representing 3.8 percent year-over-year growth and...
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SORO 2014: Key web metrics continue to stay strong
Shop.org’s new State of Retailing Online 2014: Key Metrics and Initiatives study reveals that digital retail businesses grew an average of 29 percent in 2013, the result of key investments they made in...
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Five ways to prepare for Valentine’s Day 2014
Retailers are moving into Valentine’s Day shopping mode, with themed emails likely to increase sharply now that the Super Bowl is over. Good news for retailers: Online Valentine’s Day shoppers plan to...
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Unlocking mobile conversions: Tips from Gilt, Crate & Barrel and Kiehl’s
Gilt iPhone app (image via App Store on iTunes) By now, we’re familiar with research that suggests consumers are frequently using mobile devices to research products and find store information. But...
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How e-commerce sparked a POS evolution
From same-day fulfillment to sites that are optimized for mobile shopping, the influence of e-commerce and m-commerce is undeniable. But what many consumers don’t see is how different point-of-sale...
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Getting a jump on spring holidays: A guide for retailers
Spring holidays such as Easter, Mother’s Day and Father’s Day are important shopping periods for many retailers. In 2013, NRF surveys conducted by Prosper Insights & Analytics found that U.S....
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The Web at 25: Looking at retailers’ websites then and now
If you’re celebrating the birthday of the World Wide Web today – the anniversary of the day in 1989 that Sir Tim Berners-Lee wrote a paper proposing the system that transformed the Internet – then...
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Five top trends from PSFK’s Future of Retail 2014
PSFK Founder and President Piers Fawkes It doesn’t matter if you’re a small e-commerce startup or an established omnichannel giant: Success in 2014 requires an obsession with creating unique shopping...
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The state of mobile shopping
We’ve heard all kinds of metaphors to refer to “mobile” – everything from “glue” and “electricity” to “connective tissue.” Whichever works for you, the point is that in just a few years, mobile devices...
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Online shopping expectations for Easter 2014
With a tough winter loosening its grip, spring has never felt so good – and Easter shoppers are ready to celebrate. According to NRF’s Easter consumer survey conducted by Prosper Insights &...
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Five digital positions on retailers’ “must hire” list
The retail industry has added more than 200,000 jobs over the past year, but – despite the popular image of the industry – 44 percent of retail employees do not work in a sales position. So, what are...
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True life: I’m a software engineer in retail
It’s not common knowledge, but the retail industry employs more engineers than Silicon Valley. While this stat might shock those outside of the industry, key e-commerce players like Gilt, Zappos and...
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Shop.org Think Tank: Retail CEOs must cultivate more “digital” talent
Over the past 18 months, Shop.org has thought a lot about organizational structure – particularly, the “digital effect” on retailers and how they are evolving to build a less silo-ed team around a...
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Survey: Three in 10 shoppers to buy Mother’s Day gifts online
Mother’s Day is only a few weeks away, which means it’s time for the release the annual Mother’s Day spending survey conducted by Prosper Insights and Analytics for NRF and Shop.org. Online shoppers...
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Career ladders? So, passé: Five retailers with non-linear career paths
HSNi CEO Mindy Grossman had a piece of advice for the more than 250 college students she addressed at the 2013 Shop.org Summit Student Program: “Don’t think of your career as a linear path. Think of it...
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How three CEOs are leading their companies to a customer-centric future
Download the case study Imagine you’re a retail CEO. What’s your greatest challenge at work these days? To be fair, it’s likely many things. Still, our sense is that the strongest mandate from our...
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